Dale Holness’s daughter needed a $20,000 PPP loan just months after a $350,000 salary from the Florida Democratic Executive Committee?

Richelle Holness’ Big Payday

Richelle Holness, daughter of US congressional candidate Dale Holness, received nearly $20,000 in COVID-19 relief funds just months after her company got a $350,000 salary courtesy of the Democratic Executive Committee from Florida. Last summer, REDBROWARD reported that Richelle Holness applied for and received a Payroll Protection Program (PPP) loan as a self-employed person. Public records show Richelle Holness received a $19,920 loan as an independent contractor.

The May 17, 2021 loan was paid by Prestamos CDFI, LLC, a division of an Arizona entity attached to the progressive political group La Raza. Although she owns several businesses, records show that Richelle Holness’ PPP loan was intended to save a job.

With just one employee, one would assume that a business with very healthy incomes doesn’t need a government loan, right?


Crown corporation records show that Richelle Holness formed All Consulting Broward on September 16, 2020. The business was located in an apartment in Plantation. Just a month after its inception, money began to fill the coffers of All Consulting Broward.

Federal records show that All Consulting Broward received a $175,000 payment from the Florida Democratic Executive Committee on October 27, 2020. A day later, Holness’s new company recovered an additional $175,000 from the Florida Democratic Executive Committee. Both payments were made for GOTV [Get Out The Vote] consultant.

Later that month, All Consulting Broward recovered an additional $16,450 from the Florida Freedom PAC.

Curiously, payments from the Florida Democratic Executive Committee to All Consulting Broward did not use its Plantation address. Instead, campaign reports list All Consulting Broward’s address as 5523 Barnstead Circle in Lake Worth.


In September 2020, REDBROWARD revealed Richelle Holness’ ties to the mysterious Stronger Together Florida political committee. On July 20, 2020, Kayla Butler filed documents forming the political committee with the Division of Elections in Tallahassee. According to the documents, the political committee is located at 5523 Barnstead Circle in Lake Worth, Florida. The committee’s telephone number is (754) 444-6117.

Campaign reports from the 2016 Broward election show show that Kayla Butler was a paid intern in Dale Holness’s campaign even though she lived in Palm Beach. According to her social media posts, Butler is a yoga instructor living in Palm Beach County.

Stronger Together Florida’s phone number can also be found in the state records of third-party voter registration groups. The number is listed for “All Consulting And Marketing, Inc.” who has conducted voter registration campaigns at 4325 W. Sunrise Blvd in Plantation since May 2019.

This is the same address for All Broward Realty, Inc, a real estate company owned by Broward Mayor Dale Holness.

According to state third-party voter registration records and state business records, All Consulting And Marketing Inc. is owned by Richelle Holness. State corporate records show the company dissolved in September 2019 after it failed to file its required corporate report. The business was reinstated in April 2021.


REDBROWARD called Richelle Holness to ask about her involvement with voter registration drives and the Stronger Together Florida political committee.

After confirming that she was Richelle Holness, she said, “You know you’re calling Richelle. I don’t know why you call me. After informing Holness that his phone number was in documents filed with the Florida Division of Elections, we asked what the purpose of the PAC was. Holness said: “You can look it up on FEC [Federal Elections Committee] or whatever.”

When asked if she knew Kayla Butler, Holness replied, “Thanks for your time, bye” and hung up.

In a later report, REDBROWARD revealed the Barnstead Circle address was the home of Dale Holness’ ex-wife.

State records show Richelle Holness set up Tax Unlimited Corp in 2016 with the former Ms Holness. This company was located at 4325 W. Sunrise Blvd in Plantation.

Following the publication of this story, Omar Smith contacted REDBROWARD by telephone. Smith asked REDBROWARD to remove the Holnesses’ ex-wife’s name as she had no involvement in politics.

While that may be the case, members of Team Holness have repeatedly used his address for political payments and political committees. More on that in part two.

Last week, Omar Smith was charged with conspiracy to commit bank fraud and wire fraud to illegally obtain a $215,500 PPP loan.

Richelle Holness’ sister, Damara Holness, has just started a twenty-month prison sentence for fraudulently obtaining a $300,000 PPP loan.

With all the massive campaign revenue flowing into their businesses, why did Team Holness feel the need for PPP loans? This money was intended to keep employees paid during the COVID-19 lockdown. Instead, well-connected people used the money to fill their bank accounts.

Shame on them.

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