Global Gaming Market – Growth, Trends, Impact of COVID-19 and

New York, Jan. 25, 2022 (GLOBE NEWSWIRE) — announces the publication of the report “Global Gaming Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” – https://www.
These platforms attract hundreds and thousands of new visitors to online traffic. Video game trends have recently seen a massive increase in player numbers and revenue.

According to a report published by Datareportal, 4.88 billion people worldwide used the internet in October 2021, almost 62% of the total global population. The report also suggests that over 222 million new users have logged in over the past 12 months.
This encouraged the launch of live game streaming, multiple open source capture and broadcast tools. Additionally, the number of hours spent watching gaming video content has also skyrocketed. These games often facilitate creative content and competition, generating unique gameplay moments that are actively shared and viewed by millions of people.
Due to the advanced network connectivity and the evolution of 5G, cloud gaming is the emerging technology in the gaming industry that allows users to stream high-end games to portable devices, such as laptops. , tablets and mobiles, with fast network connectivity, eliminating the need for a dedicated gaming console/PC.
Cloud gaming services focus on leveraging large-scale cloud capabilities, global content delivery networks, and media streaming services to create the next generation of social entertainment platforms. These factors have an anticipated positive impact on the growth of the market. Configuring a PC to support cloud gaming should include high-end performance components for users to enjoy a smooth and fluid gaming experience. Only video signals and user input are shared between the client device and the remote PC.

Main market trends

The smartphone is expected to experience significant growth

Mobile gaming is the most popular form of gaming in the world, surpassing both console and PC gaming. Accessibility is one of the main reasons for the popularity of mobile games: almost everyone has a smartphone, which has games. Moreover, the growing demand for mobile games results from various technological advancements and enhancements such as AR, VR, cloud gaming, and 5G. This trend is not unexpected, given that the mobile gaming industry is mainly based on new technologies. Other market trends include the rise of the hyper-casual gaming genre.
The essential thing that mobile game developers need to adapt to new changes and expand their user acquisition strategies. Apple’s change in use of the Identifier for Advertisers (IDFA) will continue to have a significant impact on mobile game advertising. Targeted advertising has become difficult, directly impacting user acquisition and monetization. In 2022, marketing creatives will become more critical than ever. This is what mobile game publishers should invest in and figure out how to make their ads stand out.
In November 2021, Voodoo invested in Teskin, an Israel-based casual game developer. Voodoo said the Teskin will join Voodoo’s occasional business unit. However, they would also operate independently and work on their projects. Teskin has racked up over 20 million lifetime downloads across its casual mobile games portfolio in just four years. They planned to grow their teams and invest in new casual games.
In November 2021, Netflix began rolling out its mobile video games for Android users where subscribers have the option to play five different games on the app, including “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Shooting Hoops”. , ““Card Blast” and “Teeter Up.” The company announced that the games would first launch for Android phones and later be available on Apple’s iOS.
Cloud gaming is also growing in this industry due to the dominance of low- and mid-level smartphones in the world. For example, in June 2021, the Californian company Now. Gg, operating under the umbrella of Bluestacks, an Android-PC gaming company, has launched a mobile cloud platform for game developers targeting low-end and mid-tier smartphone users to access high-performance games without lag or loss of resolution. ?

Asia-Pacific will hold the largest market share

The Asia-Pacific region is expected to hold the largest market share in the gaming industry, where countries like China, Japan, and South Korea show high potential for market growth. China is one of the important economies in the Asia-Pacific region, which has a growing technology adoption. Rising exports and constant innovation in new games and consoles are important game drivers. Additionally, mobile games have fundamentally changed the gaming industry, providing a consistent level of enjoyment using cloud-based games and offline apps. Hundreds of millions of people will continue to be drawn to on-the-go entertainment, especially in emerging economies like China.
Moreover, the rapid growth of mini-games played in mobile applications, such as WeChat, without installing another application forces the growth of the game industry in China. These mini-games, which have vital social elements, are easy to play and have attracted a large following across the country. For example, in February 2021, WeChat announced that it plans to integrate more mini-games with video streaming and PC in fiscal year 2021 while further developing in-app purchases.
In January 2021, Enjin Coin (ENJ) cleared Japan’s strict regulatory hurdles to become the first gaming cryptocurrency to be licensed for use in the country, providing new opportunities for gaming growth. The currency has received an official nod from the Japan Virtual Currency Association (JVCEA).
Korean companies have targeted growth opportunities by investing in other parts of the world. In July 2021, the video game competition will heat up with new launches in the country. For example, video game giant NCSOFT Corp. is set to release “Blade & Soul 2,” the sequel to its acclaimed massively multiplayer online role-playing game (MMORPG), for PC and mobile devices on August 26, 2021. According to the company, the highly anticipated cross-platform game has attracted 7.46 million pre-registrations, a record in the country, ahead of NCSOFT’s other hit MMORPG “Lineage 2M”, which attracted 7.38 million users.
In January 2021, Zynga announced that “Harry Potter: Puzzles & Spells” had launched in South Korea, officially licensed by Warner Bros. This mobile game has started rolling out to South Korean gamers fully localized in South Korea.
In November 2021, Factorial Games, a subsidiary of Pearl Abyss, announced that it had launched the global version of Super String, a new mobile game developed in collaboration with webtoon production company YLAB in South Korea. Super String marks Factorial Games’ first launch since its acquisition by Pearl Abyss in May 2021. It is now available on the Apple App Store and Google Play Store.

Competitive landscape

The gaming market is highly fragmented as the demand for online gaming and the growing penetration of mobile apps across different regions is fueling intense rivalry in the market. The major players in the market are Sony Corporation, Microsoft, Nintendo, etc. who are trying to keep innovating and launching next-generation game consoles, which is creating strong competition among the rivals.

October 2021 – Nintendo Co. announced the release of Pokemon Brilliant Diamond, Pokemon Shining Pearl, and Pokemon Legends: Arceus. All three video games are expected to be released by The Pokemon Company, exclusively on the Nintendo Switch console, by 2022.
March 2021 – The company announced the launch of Madden NFL 21, which is packed with new features such as Face of the Franchise: Rise to Fame, Superstar X-Factors 2.0, and innovative gameplay enhancements.

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