PointsBet signs deal with IMG ARENA to live stream over 40,000 premium events from top sports properties
sports betting operator PointsBet announced on Tuesday that it will now offer punters On-demand streaming access to over 40,000 premium games and matches through a two-year streaming partnership with the Sports Data and Technology Center IMG ARENA. This decision aims to improve the bookmaker’s in-play betting offer.
Based in London, IMG ARENA has one of the largest portfolios of live streaming content in the worlddistributing over 45,000 hours of content per year on behalf of over 200 federations, associations and events. Their premium content includes properties like MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball matches, World Snooker, World Table Tennis and much more.
“Our north star is in-play betting, and the ability to offer our users on-demand streaming content to elevate live betting is paramount,” said Johnny Aitken, CEO of PointsBet USA. “PointsBet is recognized as the home of in-play betting, and this partnership with IMG ARENA reinforces our leadership position in this area.. We are excited to leverage innovative concepts like this to enhance the live betting experience for our users, while providing new ways to increase fan engagement throughout the year. »
In a press release, the company explained that punters will have 24/7 streaming availability, as well as “immense access to tennis”, a sport whose sports betting popularity is growing rapidly, with more than 10,000 matches on the ATP Challenger Tour and nearly 25,000 tennis matches in total. For tennis, PointsBet saw a 163% increase in overall handle as well as a 189% increase in live handle.
Brian Clayton, Senior Director of Sales at IMG ARENAsaid: “We are thrilled to partner with PointsBet, one of North America’s most innovative and leading sports betting operators. The agreement enables players to improve their betting experience safely and significantly by increasing access to engaging official content and watching more of the sports they bet on live.”
Users with a funded PointsBet account on any of PointsBet’s live marketplaces will have access to live streams. PointsBet is currently operational in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia and West Virginia; with online casinos in Michigan, New Jersey, West Virginia and Pennsylvania.