Sonic Prime gets official toy line from Jakks Pacific

SEGA and Jakks Pacific Partner to Deliver a Variety of New Merchandise for the Sonic prime Netflix animated series, the two companies announced.

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The new merchandise includes a variety of items, with action figures, playsets, vehicles, plush toys and other collectibles associated with the series scheduled for release. In addition, Jakks will also partner with Disguise, Inc. to design, produce, manufacture and market Sonic prime-themed costumes starting in 2023. It is not currently known what the characters or other items will be, but Sonic the hedgehog has had a long line of blockbuster toys, so it’s likely these will be big items when they launch.

“SEGA has done a tremendous job telling the story of Sonic through a multitude of media forums,” said Craig Drobis, senior vice president of marketing at JAKKS Pacific, Inc. “In addition to index video games from high octane they keep releasing and the Sonic Movie 2 coming next year, Sonic prime premiering on Netflix in 2022 will keep fans engaged with ownership and give JAKKS a whole new Sonic multiverse to explore through toys and costumes. Our customers aren’t just kids, they’re collectors too, and this brand consistently hits the mark with retailers and fans year after year. “

Sonic prime is an animated adventure for kids, families and longtime fans that builds on the keystones of the brand and presents the “Blue Blur” of video game fame in a high octane adventure where the fate of a strange new multiverse rests in his gloved hands. Sonic’s adventure is more than a race to save the universe, it is a journey of self-discovery and redemption.

As the beloved video game celebrates its 30th anniversary in 2021, the Netflix animated series aims to capture the imaginations of audiences aged six to 11, as well as Sonic fans of all ages, and will match the scale and within reach of epic synonymous adventures. with the Sonic franchise.

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Sonic prime is produced by Man of Action Entertainment, who are known as the creative team behind Ben 10 and Great hero 6, will also serve as showrunners. The series will be hosted by WildBrain, which will also partner with SEGA for the production, distribution and licensing of the project.

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